The world around us is changing faster than ever before. Automation, articial intelligence, big data, geo-location and advanced technology are reshaping every aspect of the way we work and live—and data is at the center of this transformation. Welcome to the Data Gurus Podcast, a leading market research podcast hosted by Sima Vasa, CEO of Innity Squared Ventures.

5-Star rating on Apple Podcasts
Top 5 Market Research Podcasts by Greenbook, 2022

Browse Episodes
Ted Waz - Blockchain and Data Collection

Ted Waz – Blockchain and Data Collection | Ep. 032

On today’s episode, President of The Opinion Economy Ted Waz sits with Sima Vasa to talk about the rising distributed ledger and blockchain technology. They also touch on how it will affect the way we collect consumer data and the market research sphere as a whole. Ted Waz – On The Opinion Economy The Opinion ... Read more
Ben Smithee - Marketing in the Moment

Ben Smithee – Marketing in the Moment | Ep. 031

Ben Smithee is the CEO of The Smithee Group, a digital marketing agency based in New York City. On this episode, he sits with Sima Vasa to talk about what they do, how they do it, and how millennial research has affected the marketing sphere. “I think there’s a new shift… marketing in the moment ... Read more
Anese Cavanaugh - Creating Contagious Culture

Anese Cavanaugh – Creating Contagious Culture | Ep. 030

On this episode, Anese Cavanaugh, CEO of Active Choices, Inc., joins Sima Vasa to talk culture and leadership. Devoted to helping people show up, Anese is an author and is the leading voice on intention, energy and presence. Today she brings to us the story behind her famous IEP Method. “I believe that we each ... Read more
Tuomas Syrjanen - AI, Democratizing Information

Tuomas Syrjänen – AI, Democratizing Information | Ep. 028

Tuomas Syrjänen is Chief AI Officer and Co-Founder of Futurice. Today, he sits with Sima Vasa to talk about emerging data-driven business models. He also discusses the impact of data and AI on culture and practical blockers to data and AI adoption. “We are in the middle of this kind of digital innovation culture shift where ... Read more
Ryan Barry - Automating the MR Process

Ryan Barry – Automating the MR Process | Ep. 027

Ryan Barry is the Chief Revenue Officer at Zappi. In today’s episode, he sits with Sima Vasa to talk about Zappi’s unique approach to innovation, how a culture of instant gratification is shaking up market research, and the exponential growth of the insights industry. “My worldview of research is it’s an industry that should be ... Read more
Allie Bohm - Navigating Privacy

Allie Bohm – Navigating Privacy | Ep. 025

Allie Bohm is the Policy Counsel at Public Knowledge, a non-profit advocacy organization based in Washington DC. Today, she and Sima Vasa discuss the existing privacy and consumer policies in the United States. Allie Bohm – Policy Work Expert Prior to Public Knowledge, Allie dedicated most of her time at law school. She also spent ... Read more
Ulli Appelbaum First the Trousers Then the Shoes 024

Ulli Appelbaum – First The Trousers Then The Shoes | Ep. 024

Ulli Appelbaum is the founder of First the Trousers Then The Shoes, Inc. The consulting firm has been grounded by execution rather than deliverables, resonating with Ulli’s beliefs on strategies and the creative process. Today, he sits with Sima Vasa to talk about the power of extracting insights from data. Ulli Appelbaum – Advertising Ever ... Read more
Rolfe Swinton Blockchain Unchained 023

Rolfe Swinton – Blockchain Unchained | Ep 023

Rolfe Swinton is known as the blockchain expert. He joins Sima Vasa in this episode to talk about the potential and applications of this fundamental technology that can change the workings of the market industry. Rolfe Swinton – Promoting Blockchain Insights Rolfe has recently joined GfK where he’s taken on a new role as Director ... Read more
Tia Maurer Data and New Product Innovation

Tia Maurer – Data and New Product Innovation | Ep 022

Tia Maurer is a Group Scientist at the Procter & Gamble Company. She sits with Sima Vasa to discuss data integrity, statistical significance, surveys and automation, and the shift to behavioral-based research methods. “Your analysis and insights is only as good as your quality of data and rarely is your data file 100% error free.” ... Read more
Meet your host

Sima Vasa

Sima Vasa is a growth-focused strategic advisor, investment banker, and entrepreneur with industry-leading expertise in market research and data ecosystems. She is the Founder and CEO of Infinity Squared Ventures, an organization focused on advising middle-market data and analytics companies in business strategy, product innovation, and growth. She is also a Senior Advisor with Oberon Securities, a New York investment bank. Sima is the host of the weekly Data Gurus podcast, and is a frequent speaker at national conferences on market research, insights and investment banking.

Data Gurus

Each week, we explore market research topics, interview industry leaders, and reveal new insights into the world of data. Our mission is to bring you a real-life perspective on what’s happening in the data industry, and share how successful companies and individuals in this niche are surviving and thriving through the sea of change. We encourage you to be bold, be brave and be fearless. Let’s navigate the data ecosystem together.

Be a Guest

Interested in being a guest on the Data Gurus podcast? We want to hear from you! Please let us know who you are, what company you represent, and what topic you would like to speak about, if interviewed on our show.


Worth The Listen “Really enjoyed listening to each guest and their different perspectives, regarding what they do and how it relates to our ever-changing industry. The host, Sima Vasa, is energetic, enthusiastic, and adds to the whole ‘Be Bold, Be Brave, Be Fearless’ vibe. You can tell she loves what she does and is 100% engaged with her guests. I highly recommend Data Gurus to all, not only for those who are obsessed with data and the industry, but for the life lessons that can be learned as well.”

Data Dork

Relevant & Instructive “Sima’s podcasts are a great resource for the market research (MR) industry. The discussion with Ravi Parmeswar, Winning the CPG Analytics Race 001, was helpful in understanding what issues clients face, and it also provided some thoughts on how the industry can work through them. Sima has a natural way to engage her guests. For example, Ravi’s thoughts on how artificial intelligence (AI) can be useful for MR were enlightening. Overall, very engaging podcast, great job, Sima!”


I love how the podcast is focused on all the right things. “A data-intensive podcast that focuses squarely on business – that’s a rare find! The guests are absolutely fascinating, I might add. Thanks for this valuable contribution to the world, Sima!”