Data Gurus Podcast

A Platform for the future of Data, Insights, and Analytics

The world around us is changing faster than ever before. Automation, articial intelligence, big data, geo-location and advanced technology are reshaping every aspect of the way we work and live—and data is at the center of this transformation. Welcome to the Data Gurus Podcast, a leading market research podcast hosted by Sima Vasa, CEO of Infinity Squared Ventures.

Listen to the Data Gurus podcast

5-Star Rating on Apple Podcasts

Top 5 Market Research Podcasts
by Greenbook, 2022

Be a Guest

Interested in being a guest on the Data Gurus podcast? We want to hear from you! Please let us know who you are, what company you represent, and what topic you would like to speak about if interviewed on our show.

Most Recent Episodes

Adapting Technology for Meaningful Insights with Ben Hookway of Relative Insight

On this episode, host Sima Vasa welcomes Ben Hookway, CEO of Relative Insight, who delves into the intricacies of leveraging language analytics and unstructured text data to drive business insights. Key Takeaways: (07:54) Exploring the innovation behind comparative linguistic analysis and its practical applications in various industries. (13:49) Comparing age groups uncovers critical differences in … Read more

Riding the Wave of Industry Evolution with Matt Britton at Suzy

On this episode, host Sima Vasa is joined by Matt Britton, Founder and CEO of Suzy, for an enlightening conversation about the direction the market-research industry is headed and how leaders evolve with it. Sima and Matt discuss: – The lagging adoption of new technologies, and how resulting inefficiencies get passed on to the consumer. … Read more

The Evolution of Location Data and Consumer Privacy with Francesco Guglielmino of Cuebiq

In this episode, Francesco Guglielmino, CEO of Cuebiq, joins host, Sima Vasa, to discuss the evolution of location data and prioritizing consumer privacy. Key Takeaways: (03:49) Implementing a privacy framework with consent tracking and a withdrawal option, despite challenges. (12:22) How younger generations show greater willingness to use digital tools. (13:25) Doing the right thing … Read more

Creating Value-Added Research Systems with Basel Fakhoury of User Interviews

On this episode, host Sima Vasa welcomes Basel Fakhoury, CEO and Co-Founder of User Interviews, for an enlightening conversation about Basel’s work in improving data acquisition specificity. During their conversation, Basel and Sima discuss: – Using data to uncover needs in the market to better cater products and services to a particular niche. – The … Read more

Data Guru Podcasts Reviews

Relevant & Instructive
“Sima’s podcasts are a great resource for the market research (MR) industry. The discussion with Ravi Parmeswar, Winning the CPG Analytics Race 001, was helpful in understanding what issues clients face, and it also provided some thoughts on how the industry can work through them. Sima has a natural way to engage her guests. For example, Ravi’s thoughts on how artificial intelligence (AI) can be useful for MR were enlightening. Overall, very engaging podcast, great job, Sima!”



I love how the podcast is focused on all the right things.
“A data-intensive podcast that focuses squarely on business – that’s a rare find! The guests are absolutely fascinating, I might add. Thanks for this valuable contribution to the world, Sima!”



Worth The Listen
“Really enjoyed listening to each guest and their different perspectives, regarding what they do and how it relates to our ever-changing industry. The host, Sima Vasa, is energetic, enthusiastic, and adds to the whole ‘Be Bold, Be Brave, Be Fearless’ vibe. You can tell she loves what she does and is 100% engaged with her guests. I highly recommend Data Gurus to all, not only for those who are obsessed with data and the industry, but for the life lessons that can be learned as well.”

Data Dork


Entertaining, insightful and actionable!
“Whether you’re well established as a data innovator, or just getting started carving out your niche — this is a must-listen podcast for you! Sima does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of navigating our shifting technological landscape — with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!”

Josh Crist