Investment Banking

Sima Vasa | Senior Advisor at Oberon

When it comes to buying, selling, merging or growing your business, you need an advisor who truly understands your business. Sima Vasa is an accomplished entrepreneur, corporate executive and industry leader in market research and analytics, with more than 20 years of experience. She understands the challenges and opportunities of entrepreneurship, as well as the intricacies of the data and insights industry. While Infinity Squared does not provide investment banking services, Sima does provide these services through Oberon Securities, where she is a Senior Advisor.

Over the course of her career, Sima has closed numerous successful deals from both the buy side and sell side, leading integrations and key acquisitions in the market research and technology industries. As an operator at The NPD Group, Sima’s experience includes leading the integration of Intelect ASW, a joint venture between Audit’s Surveys, NPD and GFK, and leading the development of key acquisitions for PC Data, Storeboard (a Ziff Davis company) and DisplaySearch.

Beyond investment banking, Sima also advises clients in business strategy, new product development, go-to-market strategies, and more. As a frequent speaker at national conferences and industry leader in network marketing, Sima leverages her extensive network and industry knowledge to help her clients build business value.

Recent Deals

Read about Sima’s recently closed investment banking deals through Oberon.

Global Expansion Continues for Prodege with Acquisition of Germany-based BitBurst

Ipsos acquires Infotools and further upscales digital capabilities to fuel growth

DGTL Holdings Completes Acquisition of Engagement Labs

Hosted by Sima Vasa, CEO of Infinity Squared, Data Gurus is a Top 5 Market Research podcast, rated five stars on Apple Podcasts. Each week, Sima releases a new episode, featuring insightful discussions with industry leaders and fascinating new developments in data and analytics.


“Sima understands the evolving role of a founder and how to help them scale their business. She challenges us to think differently and is dedicated and thoughtful in her approach.”

Tim Clover

Founder & CEO, Glow