Melissa Sauter and Duncan Lawrence join Sima Vasa to share a bit of history of Market Strategies International (MSI) and Morpace. The two leading market research companies are combining after the acquisition by a private equity firm, STG. In today’s episode, they share the separate histories of their companies and the factors leading to the merger. ... Read more

Joe Catling is the Head of Analytics at Relish Research. Today he sits down with Sima Vasa to discuss marrying client or ‘big’ data to market research data, the challenges of doing so, and the future of advanced statistical or machine learning techniques. “What I think we’re going to see is a democratization of a ... Read more

Brian Califano is the Co-Founder and Managing Director of AcceleratngCFO. Today he joins Sima Vasa in an episode dedicated to current trends of finance and the role of data in how we budget our financial results and plan for business future. Brian Califano – CFO: A Significant Service AcceleratingCFO offers Chief Financial Officer (CFO) services ... Read more

In today’s episode, Sima Vasa talks with Roddy Knowles. Roddy is the Director of Product and Innovation Research at Research Now SSI. His leadership runs the machinery that leverages technology to effectively support products. Technology underpins processes by which innovation comes to fruition. This is what Roddy and his team are working to achieve. Technology Behind the ... Read more

Simon Chadwick is the Founder and Managing Partner of Cambiar Consulting. He and Sima Vasa discuss the shifts in the research industry and the Gen Z potential in the workplace. How different are they from the Millennials? Tune in. “If we look in the news we are constantly reminded that this is a generation that ... Read more

Hermann Kudlich is a Denmark-based business development partner at LEGO Brand Group. Today, he touches base with Sima Vasa. They talk about how coming up with innovative ways to marry physical and digital experiences can be fun, albeit challenging. Physical Experience in the Digital Age For over nine years, Hermann has worked with product innovation ... Read more

Annie Pettit has a masters in data quality and online surveys. She was a certified organizational psychologist with the Ontario government. Annie then moved into the private sector doing research on the research of data quality and it’s analytics, social media analytics and now is a freelance researcher advising companies on best research practices and ... Read more

Per Håkansson is the Managing Editor for Inside Blockchain and founder of Makerminds, Inc. On top of these, he’s a TEDx speaker and learning facilitator. He helps entrepreneurs shift their mindset and become more experimental and exploratory in their innovations. Transformation of humanity comes with emerging technologies.  Knowing this, Per promotes looking at the change ... Read more

Laura Chaibi has enjoyed a twenty-year digital career that started when she moved from Canada to UK. She got into digital media measurements and research when the industry was cutting-edge, hence progressing and growing with it. Her career cuts across media, telco, and digital brands like Yahoo, BBC, Orange, AOL, and the Middle East Broadcast Center, which ... Read more

Kristin Luck is a serial entrepreneur turned growth strategist. She most recently served as a partner and President/CMO of Decipher until its acquisition in 2014. Currently, she works as a growth strategy consultant specializing in non-traditional sales and marketing strategies, for early and mid-stage companies preparing for global expansion, funding or acquisition. She is consistently ... Read more

Ray Poynter is the Founder of NewMR.org. He is also the author of several books and chapters about market research, a teacher, blogger, facilitator, presenter, coach, and consultant. Studies have listed him as one of the most influential leaders in the industry. In this episode, he gives an in-depth take on artificial intelligence, GDPR and ... Read more

Philip Delvecchio is the Program Director at VentureOut, a business accelerator that works with companies from around the world. What are the market trends and what type of companies are they looking to help grow and scale? Tune in! Philip Delvecchio – VentureOut Global Business Accelerator VentureOut seeks to invest in post-seed companies who want ... Read more