Advisory Services

Proven Experience. Trusted Leadership.

As the CEO of your business, you are the expert in leading company operations, growth and overall success—but you may not be an expert in buying and selling businesses, or facilitating successful mergers. How do you maximize value leading up to a sale? How do you raise capital for exponential growth? How do you diligently plan for a profitable merger or acquisition? As with any strategic business move, the probability of success increases when you work with an expert.

At Infinity Squared, we are experts in market research and finance. With over 20 years of industry experience in data, analytics and research, we have a deep understanding of our clients’ needs. We advise CEOs and executives of leading insight and data analytics companies on a variety of topics, including strategic planning, growth, diversity, equity and inclusion (DEI), merger and acquisition strategies, raising capital, and more.

As an entrepreneur and founder of an online data collection company and an experienced investment banker, Infinity Squared Founder Sima Vasa understands how to increase business value and develop long-term strategies for the future of your business. She brings a personal, hands-on approach to every Infinity Squared engagement, and will become an integrated member of your team, working directly with C-level executives throughout the length of your project.

How It Works

We understand there is no business like yours, and we tailor our engagements to address your priorities, goals and needs. Whether you prefer weekly meetings, or custom workshops delivered to your team, we will create a plan designed to meet your needs. Our advisory engagements typically last about 3-6 months depending on the objectives.

Who We Work With

We specialize in advising middle-market companies in the data and analytics ecosystem with approximately $10M+ in enterprise value. Our clients are typically planning to execute on an investment banking mandate, such as capital raise, debt, equity, or buying or selling a business, in the near future.

Topics for Advising

We advise on the following topics:

  • Strategic Planning
  • Raising Capital
  • Growth Planning
  • M&A Strategies
  • Market Research & Data Analytics
  • Competitive Analysis
  • U.S. Expansion (for international companies)
  • Outsourcing
  • Sales Leadership
  • Product Development & Positioning
  • Technology Development & Planning
  • Content Strategies
  • Diversity, Equity and Inclusion
  • Advancing Women in Leadership Roles
  • Training & Workshops
  • Networking & Talent Acquisition

Hosted by Sima Vasa, CEO of Infinity Squared, Data Gurus is a Top 5 Market Research podcast, rated five stars on Apple Podcasts. Each week, Sima releases a new episode, featuring insightful discussions with industry leaders and fascinating new developments in data and analytics.


“Sima’s empathetic nature, experience and knowledge helped us clarify our objectives and goals. She works with all my partners and senior-level talent to help advise on business strategy, organizational design and much more.”

Paul Gaudette

CEO, Dig Insights