Meet Sima Vasa

Advisor. Investment Banker. Podcast Host.

Sima Vasa is a growth-focused strategic advisor, investment banker, and entrepreneur with industry-leading expertise in market research and data ecosystems. She is the Founder and CEO of Infinity Squared Ventures, an organization focused on advising middle-market data and analytics companies in business strategy, product innovation, and growth. She is also a Senior Advisor with Oberon Securities, a New York investment bank. Sima is the host of the weekly Data Gurus podcast, and is a frequent speaker at national conferences on market research, insights and investment banking.

Strategic Advisor and Investment Banker

In her role as a strategic advisor, Sima works closely with CEOs and executive teams to build and evaluate strategic options relating to the future direction of their businesses. She also works with founders to assist with organizational design, resource planning and overall business strategy. Executives rely on Sima for her proven experience as an innovative entrepreneur and successful business operator.

Sima’s areas of expertise include Profit and Loss (P&L) Management, Operations, Business Development, Marketing, Acquisitions, Research Design, and Analysis in Global Markets. She is accomplished in identifying opportunities and leveraging competitive advantages to help businesses gain market share and acquire new customers. Sima combines market insights, business-savvy ideas, and technology to build innovative new products and services, and keep up with the ever-changing

Experienced Entrepreneur and Operator

Sima has founded several businesses and invested in many more, with proven success. She is the co-founder of online data collection company, Paradigm Sample, recognized two times as an Inc 5000 Fastest Growing Private Companies, where she currently serves as a board member. Sima has also held positions as President of NPD Techworld at The NPD Group, one of the largest market research companies, and as Program Manager of IBM Market Intelligence Group.

Industry-Leading Speaker

Sima is a sought-after public speaker on data, market research and investment banking. She is a frequent speaker for organizations including Insights Association, the European Society for Opinion and Marketing Research (ESOMAR), the Insight Innovation Exchange (IIEX), NewMR, Customer Conferences, The Market Research Event (TMRE) and the former Market Research Association (MRA).

Education and Industry Leadership

Sima holds a Bachelor of Science in Marketing degree from Drexel University’s LeBow School of Business, and a Master of Business Administration in Finance degree from New York University’s Stern School of Business. She is a Former Chairman and current Executive Member of Samplecon, Co-Chair of CEO Summit – Insights Association, an Advisory Board Member for Women in Research (WIRe),
and a member of Chief, a private membership network for women executive leaders.

Community Leadership

Sima is passionate about diversity, equity and inclusion, and is an advocate for the advancement of women. She has been a Girl Scout Leader for 13 years, and enjoys working with girls to build their confidence and help them communicate effectively. Sima also serves as an elected official as Board of Trustees for the Port Washington Public Library.

Hosted by Sima Vasa, CEO of Infinity Squared, Data Gurus is a Top 5 Market Research podcast, rated five stars on Apple Podcasts. Each week, Sima releases a new episode, featuring insightful discussions with industry leaders and fascinating new developments in data and analytics.


“Sima understands the evolving role of a founder and how to help them scale their business. She challenges us to think differently and is dedicated and thoughtful in her approach.”

Tim Clover

Founder & CEO, Glow