Abha Dawesar, Marketing Strategy Director at HSBC joins Sima Vasa for this second episode of the Attribution Accelerator 2018 roundup series. She shares what she spoke about at the forum. She also talks about assigning business growth to marketing investment. “A lot of the consumer behaviors might be linked to the things that got them ... Read more

For the first episode of Attribution Accelerator 2018 series, Thomas Bauer, Partner at McKinsey & Company joins Sima Vasa. He rounds up some of his realizations from the forum and how marketing has become a true pillar of growth for the industry. “It’s never really the analytics that do the job but without the analytics, ... Read more

Karyn Schoenbart, CEO of NPD Group, joins Sima Vasa today. They talk about the data, insights, leadership and how each of these are shaping up in the near future of NPD and the market research industry. “The best results in the future aren’t going to be from consumer surveys or POS retail scanners or receipts. ... Read more

On today’s episode, Nik Samoylov, founder of Conjoint.ly joins Sima Vasa. Together they talk about how Nik fell into market research and how automation has affected the industry and its methods. “If anything, core research skills like drafting questionnaires will definitely stay in demand.” – Nik Samoylov Nik Samoylov – Choosing Market Research With the ... Read more

Natasha Stevens is the Executive President of Strategy at GFK North America. On today’s episode, she sits with Sima Vasa to talk about how market research is blossoming as an industry. She also shares how client data drive innovation in present-day endeavors. “It’s really striking a balance between staying very committed to what the overall ... Read more

Barry Jennings handles the central market research team at Microsoft. On today’s episode, he speaks with Sima Vasa about how research is involved in and has evolved at his workplace. “Realistically, the job of delivering impactful insights, that part doesn’t change. But we have significant challenges, like the speed of business…  data proliferation.” – Barry ... Read more

On today’s episode, Patrick Comer joins Sima Vasa. Patrick is the Founder and CEO of Lucid, a software company focused on delivering human answers on a massive scale. Today he shares his thoughts on competition and purpose, and the importance of understanding perspective on data collection. Patrick Comer – The Competitive Landscape for Lucid Everybody ... Read more

Ben Harden, partner and leader for Data and Analytics at CapTech Consulting sits with Sima Vasa today. They talk about the importance of data in bridging the gap between businesses and technology. They also discuss data governance and how agile frameworks are managed. Ben Harden – Full Service at CapTech CapTech Consulting is a national ... Read more

On today’s episode, Betty Adamou sits with Sima Vasa to talk about games as tools for market research. She is the CEO and Founder of Research Through Gaming Ltd and the author of Games and Gamification in Market Research. Betty Adamou – Market Research and Video Games Betty’s passion for Research Through Gaming came about ... Read more

On today’s episode, Kris Hull and Chris Murphy of Kantar North America joins Sima Vasa. Together, they talk about marketing metric audit protocols, finding the balance between short-term and long-term tracking, and so much more. Kris Hull and Chris Murphy – MASB Accreditation In a recent press release, the market research agency announced its accreditation for the Marketing Accountability ... Read more

On today’s episode, President of The Opinion Economy Ted Waz sits with Sima Vasa to talk about the rising distributed ledger and blockchain technology. They also touch on how it will affect the way we collect consumer data and the market research sphere as a whole. Ted Waz – On The Opinion Economy The Opinion ... Read more