The world around us is changing faster than ever before. Automation, articial intelligence, big data, geo-location and advanced technology are reshaping every aspect of the way we work and live—and data is at the center of this transformation. Welcome to the Data Gurus Podcast, a leading market research podcast hosted by Sima Vasa, CEO of Innity Squared Ventures.

5-Star rating on Apple Podcasts
Top 5 Market Research Podcasts by Greenbook, 2022

Browse Episodes

Shipping Containers, with Rick Kelly | Ep. 173

Welcome to another fascinating episode of Data Gurus! Sima is happy to have Rick Kelly, the Chief Product Officer of Fuel Cycle, joining her on the show today! In this episode, Rick explains how he got to where he is today and discusses Fuel Cycle’s unique approach of linking with multiple API partners to offer ... Read more

Fueling Innovation | Ep. 172

Welcome to today’s illuminating episode of Data Gurus, recorded live at IIEX in Austin, Texas! Sima is happy to have Paul Gaudette, CEO of Dig Insights, joining her to talk about innovation! There are many opportunities for innovation right now. However, founders of companies are concerned about failure because 80% of the 600,000 new products ... Read more

Get the Beat on Sales | Ep. 171

Welcome to another informative episode of the Data Gurus Podcast! Sima is excited to have Veena Giridhar Gopal, the Co-founder, and CEO of Salesbeat, joining her on the show today! Salesbeat started in March 2019, and when Covid hit early in 2020, Veena and her partner pivoted the business. About Salesbeat Salesbeat has software that ... Read more

The Second Mountain with Adam Jolley | Ep. 170

Welcome to another interesting and informative episode of the Data Gurus Podcast! Sima is happy to have Adam Jolley, the EVP and General Manager of Americas for Paradigm Sample, joining her today to talk about how leadership has changed due to how the world has changed over the last two years. Adam’s background It was ... Read more

Visualize | Ep. 169

Welcome to another exciting and informative episode of the Data Gurus Podcast! Sima is happy to have Adam Baker and Majeed Saheb-Zadha joining her today. Indico Labs is a data-visualization business and product. They are based in London and have clients across the globe. Majeed is the Founder and CEO, and Adam is the CSO. ... Read more

Emotional Reactions | Ep.168

Welcome to today’s insightful episode of the Data Gurus Podcast! Sima is happy to have Anne Beall, the CEO, and Founder of Beall Research, joining her today! Anne is a research expert and an author. She has been in the market research industry for over twenty-five years. In this episode, she shares her background, talks ... Read more

Word of Mouth Marketing | Ep. 167

Welcome to another helpful and informative episode of the Data Gurus Podcast! Sima is excited to have Ed Keller joining her today. Ed is a leading expert in word-of-mouth marketing and social media analytics. He is the Co-founder of Keller Fay Group, the former CEO of Engagement Labs, and the author of the book, The ... Read more

Tell Me More About That | Ep. 166

Welcome to another informative and inspiring episode of the Data Gurus Podcast! Sima is excited to have Rob Volpe joining her today. Rob is the CEO of the insights and strategy consultancy, Ignite 360. In this episode, Rob talks about his career path and shares what he did to get to where he is today. ... Read more

The ABCs of Product | Ep. 165

Welcome to another exciting episode of the Data Gurus Podcast! Today, Sima is happy to have Tiama Hanson-Drury, the Chief Product Officer of Minna Technologies, joining her! For Tiama, a product is all about understanding customer pain and solving it in a way that works well for her business. In this episode, she talks about ... Read more

Uncover Deeper Consumer Understanding with Metaphors | Ep.164

Welcome to another captivating episode of the Data Gurus Podcast! Sima is delighted to have Lindsay Zaltman joining her on the show today! Lindsay is Partner and CEO at Olson Zaltman, a world-renowned marketing strategy firm. In this episode, Lindsay shares his background and talks about how he got to where he is currently in ... Read more

Conjoint and MaxDiff with Bryan Orme | Ep. 163

Welcome to this inspiring and informative episode of the Data Gurus podcast! Sima is joined today by Bryan Orme, the president and CEO of Sawtooth Software. For more than 30 years, Sawtooth has helped its clients optimize products and pricing and make better business decisions with their conjoint analysis tools. Bryan has won multiple awards ... Read more

Celebrating 45 Years – Staying Power | Ep. 162

Welcome to this informative and inspiring episode of the Data Gurus podcast! In today’s episode, Sima is thrilled to introduce you to Roseanne Luth, CEO and President of Luth Research, based in San Diego. Luth Research is a privately held market research company with over 300 highly trained and dedicated employees. Roseanne’s vision is to ... Read more
Meet your host

Sima Vasa

Sima Vasa is a growth-focused strategic advisor, investment banker, and entrepreneur with industry-leading expertise in market research and data ecosystems. She is the Founder and CEO of Infinity Squared Ventures, an organization focused on advising middle-market data and analytics companies in business strategy, product innovation, and growth. She is also a Senior Advisor with Oberon Securities, a New York investment bank. Sima is the host of the weekly Data Gurus podcast, and is a frequent speaker at national conferences on market research, insights and investment banking.

Data Gurus

Each week, we explore market research topics, interview industry leaders, and reveal new insights into the world of data. Our mission is to bring you a real-life perspective on what’s happening in the data industry, and share how successful companies and individuals in this niche are surviving and thriving through the sea of change. We encourage you to be bold, be brave and be fearless. Let’s navigate the data ecosystem together.

Be a Guest

Interested in being a guest on the Data Gurus podcast? We want to hear from you! Please let us know who you are, what company you represent, and what topic you would like to speak about, if interviewed on our show.

Testimonials

Worth The Listen “Really enjoyed listening to each guest and their different perspectives, regarding what they do and how it relates to our ever-changing industry. The host, Sima Vasa, is energetic, enthusiastic, and adds to the whole ‘Be Bold, Be Brave, Be Fearless’ vibe. You can tell she loves what she does and is 100% engaged with her guests. I highly recommend Data Gurus to all, not only for those who are obsessed with data and the industry, but for the life lessons that can be learned as well.”

Data Dork
03/07/2018

I love how the podcast is focused on all the right things. “A data-intensive podcast that focuses squarely on business – that’s a rare find! The guests are absolutely fascinating, I might add. Thanks for this valuable contribution to the world, Sima!”

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01/21/2021

Entertaining, insightful and actionable! “Whether you’re well established as a data innovator, or just getting started carving out your niche — this is a must-listen podcast for you! Sima does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of navigating our shifting technological landscape — with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!”

Josh Crist
05/17/2022