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On this episode, Sima is joined by Anouar El Haji, Founder and CEO at Veylinx, a behavioral insights platform for answering critical business questions during all stages of product innovation.
Topics discussed include:
– Anouar’s background and career path.
– The evolution of economics from being strictly theoretical to being scientifically tested.
– The inherent bias in conducting hypothetical surveys as market research.
– Measuring demand by studying subjects with a financial stake tied to their answers.
– Why the good nature of humans is detrimental to conducting scientific research studies.
– The ways AI could completely change the market research space without the industry proactively adding safeguards.
Resources:
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