Predicting Demand Using the Key Principles of Behavioral Economics

On this episode, Sima is joined by Anouar El Haji, Founder and CEO at Veylinx, a behavioral insights platform for answering critical business questions during all stages of product innovation.

Topics discussed include:

– Anouar’s background and career path.

– The evolution of economics from being strictly theoretical to being scientifically tested.

– The inherent bias in conducting hypothetical surveys as market research.

– Measuring demand by studying subjects with a financial stake tied to their answers.

– Why the good nature of humans is detrimental to conducting scientific research studies.

– The ways AI could completely change the market research space without the industry proactively adding safeguards.


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