The world around us is changing faster than ever before. Automation, artificial intelligence, big data, geo-location and advanced technology are reshaping every aspect of the way we work and live—and data is at the center of this transformation. Welcome to the Data Gurus Podcast, a leading market research podcast hosted by Sima Vasa, CEO of Infinity Squared Ventures.

5-Star rating on Apple Podcasts
Top 5 Market Research Podcasts by Greenbook, 2022

Browse Episodes

Audience + Media Intelligence | Ep. 182

Welcome to another interesting and informative episode of Data Gurus!   Sima is excited to have Florian Kahlert, the Chief Data, and Innovation Officer at Telmar, joining her on the show today. Florian recently sold his company, Helixa, to Telmar. In this episode, he gets into the benefits of the integration between Helixa and Telmar and ... Read more

Voice of Patients | Ep. 179

Welcome to another engaging and informative episode of Data Gurus! Today, Sima is happy to have Wes Michael, the Founder and President of Rare Patient Voice, joining her! Wes founded Rare Patient Voice in 2013 to give patients and caregivers with rare diseases the opportunity to voice their opinions in research studies. In this episode, ... Read more

ICYMI- WiRe, Investing In Research | Ep. 177

Welcome to the Data Gurus podcast! Sima has curated several illuminating and informative past Data Gurus episodes for you to enjoy in the last weeks of August. She will be back again in September with fresh content, new guests, and a few surprises! Today’s episode is a replay of episode 147, in which Sima shared ... Read more

Adam Jolley, Leadership and Personal Growth | Ep. 176

Welcome to the Data Gurus podcast! Sima has curated a series of interesting and informative past episodes of the podcast for August. She will be back again in September with new guests, fresh content, and a few surprises! Today’s episode is a replay of episode 170 with Adam Jolley, the EVP and General Manager of ... Read more

Brand Promiscuity with Devora Rogers | Ep. 175

Welcome to another informative episode of Data Gurus! Sima is excited to have Devora Rogers, Chief Strategy Officer for Alter Agents, joining her today to talk about the book she recently co-authored with Rebecca Brooks, called Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers. Devora’s book In the book, Devora and ... Read more

Employee Experience: Reducing Friction with Jason Telner | Ep. 174

Welcome to another informative episode of Data Gurus! Sima is excited to have Jason Telner join her on the show today! Jason is a Senior User Researcher within the CIO organization at IBM. His primary purpose is to use various methods to improve the employees’ experience with the apps and tools they use and improve ... Read more

Shipping Containers, with Rick Kelly | Ep. 173

Welcome to another fascinating episode of Data Gurus! Sima is happy to have Rick Kelly, the Chief Product Officer of Fuel Cycle, joining her on the show today! In this episode, Rick explains how he got to where he is today and discusses Fuel Cycle’s unique approach of linking with multiple API partners to offer ... Read more

Fueling Innovation | Ep. 172

Welcome to today’s illuminating episode of Data Gurus, recorded live at IIEX in Austin, Texas! Sima is happy to have Paul Gaudette, CEO of Dig Insights, joining her to talk about innovation! There are many opportunities for innovation right now. However, founders of companies are concerned about failure because 80% of the 600,000 new products ... Read more

Get the Beat on Sales | Ep. 171

Welcome to another informative episode of the Data Gurus Podcast! Sima is excited to have Veena Giridhar Gopal, the Co-founder, and CEO of Salesbeat, joining her on the show today! Salesbeat started in March 2019, and when Covid hit early in 2020, Veena and her partner pivoted the business. About Salesbeat Salesbeat has software that ... Read more
Meet your host

Sima Vasa

Sima Vasa is a growth-focused strategic advisor, investment banker, and entrepreneur with industry-leading expertise in market research and data ecosystems. She is the Founder and CEO of Infinity Squared Ventures, an organization focused on advising middle-market data and analytics companies in business strategy, product innovation, and growth. She is also a Managing Director with Oberon Securities, a New York investment bank. Sima is the host of the weekly Data Gurus podcast, and is a frequent speaker at national conferences on market research, insights and investment banking.

Data Gurus

Each week, we explore market research topics, interview industry leaders, and reveal new insights into the world of data. Our mission is to bring you a real-life perspective on what’s happening in the data industry, and share how successful companies and individuals in this niche are surviving and thriving through the sea of change. We encourage you to be bold, be brave and be fearless. Let’s navigate the data ecosystem together.

Be a Guest

Interested in being a guest on the Data Gurus podcast? We want to hear from you! Please let us know who you are, what company you represent, and what topic you would like to speak about, if interviewed on our show.

Testimonials

I love how the podcast is focused on all the right things. “A data-intensive podcast that focuses squarely on business – that’s a rare find! The guests are absolutely fascinating, I might add. Thanks for this valuable contribution to the world, Sima!”

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01/21/2021

Relevant & Instructive “Sima’s podcasts are a great resource for the market research (MR) industry. The discussion with Ravi Parmeswar, Winning the CPG Analytics Race 001, was helpful in understanding what issues clients face, and it also provided some thoughts on how the industry can work through them. Sima has a natural way to engage her guests. For example, Ravi’s thoughts on how artificial intelligence (AI) can be useful for MR were enlightening. Overall, very engaging podcast, great job, Sima!”

Pepi6322
03/06/2018

Entertaining, insightful and actionable! “Whether you’re well established as a data innovator, or just getting started carving out your niche — this is a must-listen podcast for you! Sima does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of navigating our shifting technological landscape — with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!”

Josh Crist
05/17/2022