The world around us is changing faster than ever before. Automation, articial intelligence, big data, geo-location and advanced technology are reshaping every aspect of the way we work and live—and data is at the center of this transformation. Welcome to the Data Gurus Podcast, a leading market research podcast hosted by Sima Vasa, CEO of Innity Squared Ventures.

5-Star rating on Apple Podcasts
Top 5 Market Research Podcasts by Greenbook, 2022

Browse Episodes

Emotional Reactions | Ep.168

Welcome to today’s insightful episode of the Data Gurus Podcast! Sima is happy to have Anne Beall, the CEO, and Founder of Beall Research, joining her today! Anne is a research expert and an author. She has been in the market research industry for over twenty-five years. In this episode, she shares her background, talks ... Read more

Word of Mouth Marketing | Ep. 167

Welcome to another helpful and informative episode of the Data Gurus Podcast! Sima is excited to have Ed Keller joining her today. Ed is a leading expert in word-of-mouth marketing and social media analytics. He is the Co-founder of Keller Fay Group, the former CEO of Engagement Labs, and the author of the book, The ... Read more

Tell Me More About That | Ep. 166

Welcome to another informative and inspiring episode of the Data Gurus Podcast! Sima is excited to have Rob Volpe joining her today. Rob is the CEO of the insights and strategy consultancy, Ignite 360. In this episode, Rob talks about his career path and shares what he did to get to where he is today. ... Read more

The ABCs of Product | Ep. 165

Welcome to another exciting episode of the Data Gurus Podcast! Today, Sima is happy to have Tiama Hanson-Drury, the Chief Product Officer of Minna Technologies, joining her! For Tiama, a product is all about understanding customer pain and solving it in a way that works well for her business. In this episode, she talks about ... Read more

Uncover Deeper Consumer Understanding with Metaphors | Ep.164

Welcome to another captivating episode of the Data Gurus Podcast! Sima is delighted to have Lindsay Zaltman joining her on the show today! Lindsay is Partner and CEO at Olson Zaltman, a world-renowned marketing strategy firm. In this episode, Lindsay shares his background and talks about how he got to where he is currently in ... Read more

Conjoint and MaxDiff with Bryan Orme | Ep. 163

Welcome to this inspiring and informative episode of the Data Gurus podcast! Sima is joined today by Bryan Orme, the president and CEO of Sawtooth Software. For more than 30 years, Sawtooth has helped its clients optimize products and pricing and make better business decisions with their conjoint analysis tools. Bryan has won multiple awards ... Read more

Celebrating 45 Years – Staying Power | Ep. 162

Welcome to this informative and inspiring episode of the Data Gurus podcast! In today’s episode, Sima is thrilled to introduce you to Roseanne Luth, CEO and President of Luth Research, based in San Diego. Luth Research is a privately held market research company with over 300 highly trained and dedicated employees. Roseanne’s vision is to ... Read more

Shifts in Human Beings | Ep. 161

Welcome to another informative and exciting episode of the Data Gurus Podcast! Today, Sima is happy to have Zain Raj, the CEO and Chairman of Shapiro+Raj Agency, joining her! Zain has had a very interesting journey! In this episode, he dives into how he got to where he is today and talks about his company, ... Read more

Winning Edge Mindset | Ep. 160

Welcome to another exciting episode of the Data Gurus podcast! Sima is happy to have Richard Jackson, the Chairman of the Winning Edge Mindset, joining her on the show today! Richard has spent the last thirty-eight years helping people understand their mindset and shape it to achieve their goals. To change our mindset, we need ... Read more

Custodians of People in Panels | Ep. 159

Welcome to the latest interesting and informative episode of the Data Gurus podcast. Today, Sima is happy to have Martin Filz, the CEO of Pureprofile, joining her on the show. In this episode, Martin shares his background and career trajectory. He discusses authentic leadership, explains how to form a passionate, engaged, and efficient execution team, ... Read more

Transformation | Ep. 158

Welcome to another exciting and informative episode of the Data Gurus podcast! Today, Sima is happy to have Camille Nicita, the CEO of Gongos, joining her as her guest for the show. Camille is one of the four founding partners of Gongos. In this episode, Camille shares her early career experiences and the journey she ... Read more

Building Savanta | Ep. 157

Welcome to another interesting and informative episode of the Data Gurus podcast! Sima is excited to have Vin DeRobertis, the CEO of Savanta, joining her on the show today! In this episode, Vin shares his career journey and talks about building Savanta. He discusses acquisitions, gives his perspective on the research industry, and talks about ... Read more
Meet your host

Sima Vasa

Sima Vasa is a growth-focused strategic advisor, investment banker, and entrepreneur with industry-leading expertise in market research and data ecosystems. She is the Founder and CEO of Infinity Squared Ventures, an organization focused on advising middle-market data and analytics companies in business strategy, product innovation, and growth. She is also a Managing Director with Oberon Securities, a New York investment bank. Sima is the host of the weekly Data Gurus podcast, and is a frequent speaker at national conferences on market research, insights and investment banking.

Data Gurus

Each week, we explore market research topics, interview industry leaders, and reveal new insights into the world of data. Our mission is to bring you a real-life perspective on what’s happening in the data industry, and share how successful companies and individuals in this niche are surviving and thriving through the sea of change. We encourage you to be bold, be brave and be fearless. Let’s navigate the data ecosystem together.

Be a Guest

Interested in being a guest on the Data Gurus podcast? We want to hear from you! Please let us know who you are, what company you represent, and what topic you would like to speak about, if interviewed on our show.

Testimonials

Relevant & Instructive “Sima’s podcasts are a great resource for the market research (MR) industry. The discussion with Ravi Parmeswar, Winning the CPG Analytics Race 001, was helpful in understanding what issues clients face, and it also provided some thoughts on how the industry can work through them. Sima has a natural way to engage her guests. For example, Ravi’s thoughts on how artificial intelligence (AI) can be useful for MR were enlightening. Overall, very engaging podcast, great job, Sima!”

Pepi6322
03/06/2018

Worth The Listen “Really enjoyed listening to each guest and their different perspectives, regarding what they do and how it relates to our ever-changing industry. The host, Sima Vasa, is energetic, enthusiastic, and adds to the whole ‘Be Bold, Be Brave, Be Fearless’ vibe. You can tell she loves what she does and is 100% engaged with her guests. I highly recommend Data Gurus to all, not only for those who are obsessed with data and the industry, but for the life lessons that can be learned as well.”

Data Dork
03/07/2018

Entertaining, insightful and actionable! “Whether you’re well established as a data innovator, or just getting started carving out your niche — this is a must-listen podcast for you! Sima does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of navigating our shifting technological landscape — with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!”

Josh Crist
05/17/2022