The world around us is changing faster than ever before. Automation, artificial intelligence, big data, geo-location and advanced technology are reshaping every aspect of the way we work and live—and data is at the center of this transformation. Welcome to the Data Gurus Podcast, a leading market research podcast hosted by Sima Vasa, CEO of Infinity Squared Ventures.

5-Star rating on Apple Podcasts
Top 5 Market Research Podcasts by Greenbook, 2022

Browse Episodes
Thomas Bauer McKinsey & Company An Inverstor's Mindset Data Gurus Podcast

Thomas Bauer – An Investor’s Mindset to Marketing | Ep. 042

For the first episode of Attribution Accelerator 2018 series, Thomas Bauer, Partner at McKinsey & Company joins Sima Vasa. He rounds up some of his realizations from the forum and how marketing has become a true pillar of growth for the industry. “It’s never really the analytics that do the job but without the analytics, ... Read more
Nik Samoylov - Automating Conjoint.ly and Other Research Methods

Nik Samoylov – Automating Conjoint and Other Research Methods | Ep. 040

On today’s episode, Nik Samoylov, founder of Conjoint.ly joins Sima Vasa. Together they talk about how Nik fell into market research and how automation has affected the industry and its methods. “If anything, core research skills like drafting questionnaires will definitely stay in demand.” – Nik Samoylov Nik Samoylov – Choosing Market Research With the ... Read more
Natasha Stevens Client Driven Data Innovation

Natasha Stevens – Client Driven Data Innovation | Ep. 039

Natasha Stevens is the Executive President of Strategy at GFK North America. On today’s episode, she sits with Sima Vasa to talk about how market research is blossoming as an industry. She also shares how client data drive innovation in present-day endeavors. “It’s really striking a balance between staying very committed to what the overall ... Read more
Barry Jennings The Evolution of Market Research at Microsoft

Barry Jennings – The Evolution of Market Research at Microsoft | Ep. 038

Barry Jennings handles the central market research team at Microsoft. On today’s episode, he speaks with Sima Vasa about how research is involved in and has evolved at his workplace. “Realistically, the job of delivering impactful insights, that part doesn’t change. But we have significant challenges, like the speed of business…  data proliferation.” – Barry ... Read more
Patrick Comer - Perspectives on Data Collection

Patrick Comer – Perspectives on Data Collection | Ep. 037

On today’s episode, Patrick Comer joins Sima Vasa. Patrick is the Founder and CEO of Lucid, a software company focused on delivering human answers on a massive scale. Today he shares his thoughts on competition and purpose, and the importance of understanding perspective on data collection. Patrick Comer – The Competitive Landscape for Lucid Everybody ... Read more
Ben Harden - Data Governance, Agile Frameworks

Ben Harden – Data Governance, Agile Frameworks | Ep. 036

Ben Harden, partner and leader for Data and Analytics at CapTech Consulting sits with Sima Vasa today. They talk about the importance of data in bridging the gap between businesses and technology. They also discuss data governance and how agile frameworks are managed. Ben Harden – Full Service at CapTech CapTech Consulting is a national ... Read more
Betty Adamou Research through Gaming

Betty Adamou – Research Through Gaming | Ep. 035

On today’s episode, Betty Adamou sits with Sima Vasa to talk about games as tools for market research. She is the CEO and Founder of Research Through Gaming Ltd and the author of Games and Gamification in Market Research. Betty Adamou – Market Research and Video Games Betty’s passion for Research Through Gaming came about ... Read more
Meet your host

Sima Vasa

Sima Vasa is a growth-focused strategic advisor, investment banker, and entrepreneur with industry-leading expertise in market research and data ecosystems. She is the Founder and CEO of Infinity Squared Ventures, an organization focused on advising middle-market data and analytics companies in business strategy, product innovation, and growth. She is also a Managing Director with Oberon Securities, a New York investment bank. Sima is the host of the weekly Data Gurus podcast, and is a frequent speaker at national conferences on market research, insights and investment banking.

Data Gurus

Each week, we explore market research topics, interview industry leaders, and reveal new insights into the world of data. Our mission is to bring you a real-life perspective on what’s happening in the data industry, and share how successful companies and individuals in this niche are surviving and thriving through the sea of change. We encourage you to be bold, be brave and be fearless. Let’s navigate the data ecosystem together.

Be a Guest

Interested in being a guest on the Data Gurus podcast? We want to hear from you! Please let us know who you are, what company you represent, and what topic you would like to speak about, if interviewed on our show.

Testimonials

I love how the podcast is focused on all the right things. “A data-intensive podcast that focuses squarely on business – that’s a rare find! The guests are absolutely fascinating, I might add. Thanks for this valuable contribution to the world, Sima!”

Hhrbsjdjdkebbhbv
01/21/2021

Entertaining, insightful and actionable! “Whether you’re well established as a data innovator, or just getting started carving out your niche — this is a must-listen podcast for you! Sima does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of navigating our shifting technological landscape — with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!”

Josh Crist
05/17/2022

Worth The Listen “Really enjoyed listening to each guest and their different perspectives, regarding what they do and how it relates to our ever-changing industry. The host, Sima Vasa, is energetic, enthusiastic, and adds to the whole ‘Be Bold, Be Brave, Be Fearless’ vibe. You can tell she loves what she does and is 100% engaged with her guests. I highly recommend Data Gurus to all, not only for those who are obsessed with data and the industry, but for the life lessons that can be learned as well.”

Data Dork
03/07/2018