The world around us is changing faster than ever before. Automation, articial intelligence, big data, geo-location and advanced technology are reshaping every aspect of the way we work and live—and data is at the center of this transformation. Welcome to the Data Gurus Podcast, a leading market research podcast hosted by Sima Vasa, CEO of Innity Squared Ventures.

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Top 5 Market Research Podcasts by Greenbook, 2022

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The Evolution of Location Data and Consumer Privacy with Francesco Guglielmino of Cuebiq

In this episode, Francesco Guglielmino, CEO of Cuebiq, joins host, Sima Vasa, to discuss the evolution of location data and prioritizing consumer privacy. Key Takeaways: (03:49) Implementing a privacy framework with consent tracking and a withdrawal option, despite challenges. (12:22) How younger generations show greater willingness to use digital tools. (13:25) Doing the right thing ... Read more

Creating Value-Added Research Systems with Basel Fakhoury of User Interviews

On this episode, host Sima Vasa welcomes Basel Fakhoury, CEO and Co-Founder of User Interviews, for an enlightening conversation about Basel’s work in improving data acquisition specificity. During their conversation, Basel and Sima discuss: – Using data to uncover needs in the market to better cater products and services to a particular niche. – The ... Read more

Ethical Quandaries in AI Models with Dr. Loubna Bouarfa at

On this episode, host Sima Vasa is joined by Dr. Loubna Bouarfa, CEO and Founder of and Member of the Board of Advisors of the Oxford Internet Institute, who shares her unique perspective on the ethical questions around the increasing capabilities of AI technology. Sima and Dr. Bouarfa discuss the following: – How different ... Read more

Building Predictive AI with Thomas Zoëga Ramsøy at Neurons

On this episode, host Sima Vasa is joined by Thomas Zoëga Ramsøy, Founder and CEO of Neurons, to hear how he and his team are using large data sets to build AI models that can predict human behavior. In their conversation, Thomas and Sima discuss: – How a public methodology can build consumer trust in ... Read more

Purpose-Driven Data with Rob Pace at HundredX

On this episode, host Sima Vasa talks to Rob Pace, Founder and CEO of HundredX, about using data in a mission-driven organization to drive positive outcomes for both the business and the community. Rob and Sima discuss the following: – A business has to be profitable to provide the resources needed to pursue goals aligned ... Read more

Leveraging AI as a Research Tool with Chris Barry at The Evolved Group

On this episode, host Sima Vasa is joined by Chris Barry, CEO of HumanListening™ at The Evolved Group, who discusses the role of AI tools, specifically large language learning models, in data research. Chris and Sima discussed the following in relation to AI and data acquisition: – The ability of AI to elicit better responses ... Read more

Exploring Online Industry Trends with Sima Vasa at Infinity Squared Ventures, John Bremer at Phantom 4 Solutions and Bob Fawson at Numerator

This episode features a conversation between Sima Vasa, CEO and Founder of Infinity Squared Ventures, and John Bremer, President of Phantom 4 Solutions, at a virtual event hosted by Numerator and moderated by Bob Fawson. John and Sima provide insights into the evolution of data collection and analytics in a rapidly-changing consumer landscape. They discuss: ... Read more

Predicting Demand Using the Key Principles of Behavioral Economics

On this episode, Sima is joined by Anouar El Haji, Founder and CEO at Veylinx, a behavioral insights platform for answering critical business questions during all stages of product innovation. Topics discussed include: – Anouar’s background and career path. – The evolution of economics from being strictly theoretical to being scientifically tested. – The inherent ... Read more

Low Code – Data Pipelines | Ep. 203

Sima is delighted to talk with Gordon Allott today! Gordon is the President and CEO of BroadPeak Partners LLC, the company that developed the K3 software. Today’s discussion takes a slightly different turn as we introduce Gordon, who is working on various aspects of data. The work done at BroadPeak brings a fresh perspective on ... Read more

Real Time Operational Intelligence | Ep. 202

Sima is happy to have Venkat Venkataramani joining her for today’s episode of Data Gurus! Venkat is the CEO and Co-founder of Rockset.  Venkat shares his background, dives into the benefits of real-time data analytics and cloud-based infrastructure, and discusses the interesting work they are doing at Rockset. Biography Venkat Venkataramani is CEO and Co-founder ... Read more

To Be or Not to Be Disrupted with Henry Hays | Ep. 201

Sima is delighted to have Henry Hays joining her on the podcast today! Henry is the energetic and inspiring Co-founder and Disruptor at Henry Hays Consulting. In this episode of Data Gurus, Henry dives into the concept of disruptive innovation. Biography Henry spent most of his adult life in sales and sales leadership- mainly in ... Read more
Meet your host

Sima Vasa

Sima Vasa is a growth-focused strategic advisor, investment banker, and entrepreneur with industry-leading expertise in market research and data ecosystems. She is the Founder and CEO of Infinity Squared Ventures, an organization focused on advising middle-market data and analytics companies in business strategy, product innovation, and growth. She is also a Senior Advisor with Oberon Securities, a New York investment bank. Sima is the host of the weekly Data Gurus podcast, and is a frequent speaker at national conferences on market research, insights and investment banking.

Data Gurus

Each week, we explore market research topics, interview industry leaders, and reveal new insights into the world of data. Our mission is to bring you a real-life perspective on what’s happening in the data industry, and share how successful companies and individuals in this niche are surviving and thriving through the sea of change. We encourage you to be bold, be brave and be fearless. Let’s navigate the data ecosystem together.

Be a Guest

Interested in being a guest on the Data Gurus podcast? We want to hear from you! Please let us know who you are, what company you represent, and what topic you would like to speak about, if interviewed on our show.


Entertaining, insightful and actionable! “Whether you’re well established as a data innovator, or just getting started carving out your niche — this is a must-listen podcast for you! Sima does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of navigating our shifting technological landscape — with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!”

Josh Crist

I love how the podcast is focused on all the right things. “A data-intensive podcast that focuses squarely on business – that’s a rare find! The guests are absolutely fascinating, I might add. Thanks for this valuable contribution to the world, Sima!”


Worth The Listen “Really enjoyed listening to each guest and their different perspectives, regarding what they do and how it relates to our ever-changing industry. The host, Sima Vasa, is energetic, enthusiastic, and adds to the whole ‘Be Bold, Be Brave, Be Fearless’ vibe. You can tell she loves what she does and is 100% engaged with her guests. I highly recommend Data Gurus to all, not only for those who are obsessed with data and the industry, but for the life lessons that can be learned as well.”

Data Dork