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On this episode, host Sima Vasa talks to Alex Hunt, CEO of Behaviorally, about the transformative role of technology in the market research industry and how Behaviorally leverages AI and digital tools to innovate data insights.
Key Takeaways:
(00:54) Technology’s inevitable impact on industries.
(03:16) Alex’s shift to pioneering behavioral sciences.
(05:36) Enhancing decision-making through packaging insights.
(07:59) Digital methodologies boost efficiency and cut costs.
(09:00) AI’s role in improving predictive accuracy.
(10:27) The importance of ethical standards during change.
(13:25) Developing predictive models with feedback data.
(15:20) Handling organizational resistance to change.
(17:32) AI’s future role in market research transformation.
(19:50) Leadership aligned with technological advancements.
Resources Mentioned:
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