The world around us is changing faster than ever before. Automation, articial intelligence, big data, geo-location and advanced technology are reshaping every aspect of the way we work and live—and data is at the center of this transformation. Welcome to the Data Gurus Podcast, a leading market research podcast hosted by Sima Vasa, CEO of Innity Squared Ventures.

5-Star rating on Apple Podcasts
Top 5 Market Research Podcasts by Greenbook, 2022

Browse Episodes

Tastewise | Ep. 200

Alon Chen, the Co-Founder and Chief Executive Officer at Tastewise, joins Sima today to share his career journey and dive into what they are doing at Tastewise. Biography: Alon Chen is a Co-Founder and serves as Chief Executive Officer at Tastewise. He is the developer of an artificial intelligence-based food intelligence platform designed to assist ... Read more

Measuring the QUALITY of Involvement and Impression of Content| Ep. 199

Today, Pedro Almeida, the CEO and Co-founder of MindProber, joins Sima on the podcast to share his background and discuss the innovative work they are doing at MindProber.  Pedro’s background Pedro studied social psychology with a strong emphasis on market research. As an undergrad, he worked as a research assistant at a small cognitive neuroscience ... Read more

Let’s Go! | Ep. 198

Reed Cundiff, the newly-appointed CEO of Sago (formerly the Schlesinger Group), joins Sima to talk about how he got to where he is in his career and the exciting journey ahead of him. Reed’s story Reed cut his teeth as a marketing analyst. He spent about ten years tracking the enterprise resource planning industry and ... Read more

The Importance of Measuring ESG | Ep. 197

Sima is happy to have Tim Clover, the CEO and Founder of Glow, and Sherry Frey, the VP of Wellness at Nielsen IQ, joining her on the show to dive into how consumers think about the planet, sustainability, and societal responsibility. About Tim Tim left management consulting almost ten years ago to start Glow, his ... Read more

Complicated Relationship with Data | Ep. 196

Cliff Courtney, the President and CEO of Courtney180, joins Sima on the show today.  Cliff’s journey Cliff comes from a marketing-driven background. He believes marketing is a good background for all companies. Specifically for him because he has worked predominantly in chief strategy officer roles in Omnicom agencies and then in chief marketing roles, also ... Read more

The History and Measurement of Reputation | Ep. 195

Today, Stephen Hahn-Griffiths, the Global Executive Vice President of Enterprise Growth for the RepTrak Company, joins Sima to discuss the history and measurement of reputation. They dive into what reputation is, what shapes it, how to measure it, and its consequences. Stephen’s background Stephen was born and raised in the UK, and he has been ... Read more

Dynata Reinventing & Reinvesting | Ep. 194

Today, Sima joins Gary Laben, the former CEO of Dynata, and Jason Sobel, Head of U.S. Advisory, Evercore Partners, for a panel discussion hosted by Dynata on reinventing and reinvesting.  Sima’s background Sima is a research practitioner. She worked on the supplier side early in her career and had some experience on the client side ... Read more

Place Your Bets | Ep. 193

Today, Sima joins Mike Delaney, the Managing Partner of Court Square Capital Partners, and Gary Laben, the Former CEO of Dynata, on a panel discussion to discuss various issues related to the insights and marketing industry. What is the biggest obstacle and gaps you see for the insights and marketing industry moving forward? Sima thinks ... Read more

Product Management: Communication,Bravery, and Leadership | Ep.192

Aleksandra Bass joins Sima on the podcast today. She is the Vice-president of Product Management at Momentive (makers of Survey Monkey). Aleks has had an exciting career! In today’s episode, she talks to Sima about her career journey, what she does at Momentive and various aspects of product management. How Aleks got to where she ... Read more

Relentless Learning with Colson Steber | Ep. 191

Today, Colson Steber joins Sima on the podcast. He is the Co-CEO of Communications for Research and Co-CEO of Ag Access. In this episode, Colson dives into the origin of Communications for Research and his journey to becoming Co-CEO. He also discusses his passion for personal evolution and relentless learning and explains how he integrates ... Read more

Assemblage: The Art and Science of Brand Transformation | Ep. 190

Dr. Emmanuel Probst joins Sima on the podcast today. He is the bestselling author of Brand Hacks and the newly-published book, Assemblage. In addition to writing books, he is also the Global Lead of Brand Thought-Leadership at Ipsos. In this episode, he talks to Sima about his latest book and the changing narrative he has ... Read more

Proof Analytics with Mark Stouse | Ep. 189

Sima is delighted to have Mark Stouse, the Chairman and CEO of Proof Analytics, joining her today to dive into his background, the years he spent building Proof Analytics, and the exciting work he is currently doing. Mark’s story Even though Mark understands data science, he is not a data scientist. He is a business ... Read more
Meet your host

Sima Vasa

Sima Vasa is a growth-focused strategic advisor, investment banker, and entrepreneur with industry-leading expertise in market research and data ecosystems. She is the Founder and CEO of Infinity Squared Ventures, an organization focused on advising middle-market data and analytics companies in business strategy, product innovation, and growth. She is also a Senior Advisor with Oberon Securities, a New York investment bank. Sima is the host of the weekly Data Gurus podcast, and is a frequent speaker at national conferences on market research, insights and investment banking.

Data Gurus

Each week, we explore market research topics, interview industry leaders, and reveal new insights into the world of data. Our mission is to bring you a real-life perspective on what’s happening in the data industry, and share how successful companies and individuals in this niche are surviving and thriving through the sea of change. We encourage you to be bold, be brave and be fearless. Let’s navigate the data ecosystem together.

Be a Guest

Interested in being a guest on the Data Gurus podcast? We want to hear from you! Please let us know who you are, what company you represent, and what topic you would like to speak about, if interviewed on our show.


Worth The Listen “Really enjoyed listening to each guest and their different perspectives, regarding what they do and how it relates to our ever-changing industry. The host, Sima Vasa, is energetic, enthusiastic, and adds to the whole ‘Be Bold, Be Brave, Be Fearless’ vibe. You can tell she loves what she does and is 100% engaged with her guests. I highly recommend Data Gurus to all, not only for those who are obsessed with data and the industry, but for the life lessons that can be learned as well.”

Data Dork

I love how the podcast is focused on all the right things. “A data-intensive podcast that focuses squarely on business – that’s a rare find! The guests are absolutely fascinating, I might add. Thanks for this valuable contribution to the world, Sima!”


Entertaining, insightful and actionable! “Whether you’re well established as a data innovator, or just getting started carving out your niche — this is a must-listen podcast for you! Sima does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of navigating our shifting technological landscape — with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!”

Josh Crist