The world around us is changing faster than ever before. Automation, articial intelligence, big data, geo-location and advanced technology are reshaping every aspect of the way we work and live—and data is at the center of this transformation. Welcome to the Data Gurus Podcast, a leading market research podcast hosted by Sima Vasa, CEO of Innity Squared Ventures.

5-Star rating on Apple Podcasts
Top 5 Market Research Podcasts by Greenbook, 2022

Browse Episodes

Agile Research with Ben Smithee | Ep. 101

Ben Smithee is the CEO of The Smithee Group, a digital marketing agency based in New York City. On this episode, he sits with Sima Vasa to talk about what they do, how they do it, and how millennial research has affected the marketing sphere. “I think there’s a new shift… marketing in the moment ... Read more

Keeping It Real with AJ Keirans | Ep. 100

We’re very happy to welcome AJ Keirans, the Vice-President of Business Development at Disqo, as our guest for today! AJ started at Disqo three months ago. Joining them was a logical decision for him because of where he is currently at in his career, and he is very proud of the unique and special work ... Read more

COVID-19 Antibody Testing and More with Jacqueline Rosales | Ep.97

Today, Jacqueline Rosales, the Chief Operating Officer of SoapboxSample, joins Sima to talk about market research, entrepreneurship, COVID-19 research, and cannabis. Jacqueline heads up multiple research divisions at the ISA Group, including SoapboxSample and icanmakeitbetter.    SoapboxSample recently celebrated eight years. About three or four years ago, they made a strategic decision to acquire icanmakeitbetter ... Read more

Crafting the Future of Market Research with Dan Foreman | Ep. 96

Dan Foreman joins Sima for today’s episode, to talk about his journey, as an entrepreneur, into market research. He is currently involved with the Zappy Store, Course 5i, Borderless Access, Dalia, Bakamo Social, Veylinx, MindProber, and Haystack.   Dan consciously chose to join the market research industry when he was midway through university. He was ... Read more

The Economics of Human Behavior with Marketscience | Ep. 95

David Dixon and Pete Cain join Sima in today’s episode to discuss marketing analytics and econometric modeling.  David Dixon is the Managing Partner of Marketscience. Before launching Truesight (now named Marketscience), David was global CEO and managing partner of Ninah Consulting. Pete Cain is the Executive Partner of Marketscience. Prior to the Marketscience merger with ... Read more

Insights Industry Call to Action with Melanie Courtright | Ep. 94

Sima sits down with Melanie Courtright, CEO of Insights Association, to discuss the rapidly changing scene and the diligent work that Melanie’s team is doing in providing additional resources and perspectives on how to deal with the fallout of the Corona Virus and its impact to the industry. Melanie began serving as CEO of the ... Read more

Creating a More Efficient and Effective Market Research Process with Andrew Moffatt | Ep. 93

Andrew Moffatt, Chief Strategy Officer and Partner of OpinionRoute joins Sima today in discussing technology products that help address some of the market research problems that are prevalent today. The market leader in Insights Process Management, OpinionRoute is focused on helping clients succeed in the rapidly evolving market research industry. Headquartered in Cleveland, Ohio, their ... Read more

Email is Here to Stay with Steve Wagner | Ep. 91

Sima is joined today by Steve Wagner, a Senior Marketing Manager, to chat about email hygiene and enhancing data lists. Steve Wagner leads the strategic marketing function for Webbula.  He has over 15 years of experience in demand generation, digital marketing, and account-based marketing programs.  He’s previously led these efforts across several organizations, including Sales Performance International, ... Read more

Corona Virus: COVID-19 with Sima Vasa | Ep. 90

Sima brings you a special episode regarding the current Corona Virus outbreak and addresses questions she’s been receiving on a wide range of topics. She hopes you will find this information helpful! Additionally, Sima would like to extend her sincerest gratitude to all of the healthcare workers and their families out there who are putting ... Read more
Meet your host

Sima Vasa

Sima Vasa is a growth-focused strategic advisor, investment banker, and entrepreneur with industry-leading expertise in market research and data ecosystems. She is the Founder and CEO of Infinity Squared Ventures, an organization focused on advising middle-market data and analytics companies in business strategy, product innovation, and growth. She is also a Senior Advisor with Oberon Securities, a New York investment bank. Sima is the host of the weekly Data Gurus podcast, and is a frequent speaker at national conferences on market research, insights and investment banking.

Data Gurus

Each week, we explore market research topics, interview industry leaders, and reveal new insights into the world of data. Our mission is to bring you a real-life perspective on what’s happening in the data industry, and share how successful companies and individuals in this niche are surviving and thriving through the sea of change. We encourage you to be bold, be brave and be fearless. Let’s navigate the data ecosystem together.

Be a Guest

Interested in being a guest on the Data Gurus podcast? We want to hear from you! Please let us know who you are, what company you represent, and what topic you would like to speak about, if interviewed on our show.

Testimonials

Worth The Listen “Really enjoyed listening to each guest and their different perspectives, regarding what they do and how it relates to our ever-changing industry. The host, Sima Vasa, is energetic, enthusiastic, and adds to the whole ‘Be Bold, Be Brave, Be Fearless’ vibe. You can tell she loves what she does and is 100% engaged with her guests. I highly recommend Data Gurus to all, not only for those who are obsessed with data and the industry, but for the life lessons that can be learned as well.”

Data Dork
03/07/2018

I love how the podcast is focused on all the right things. “A data-intensive podcast that focuses squarely on business – that’s a rare find! The guests are absolutely fascinating, I might add. Thanks for this valuable contribution to the world, Sima!”

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01/21/2021

Relevant & Instructive “Sima’s podcasts are a great resource for the market research (MR) industry. The discussion with Ravi Parmeswar, Winning the CPG Analytics Race 001, was helpful in understanding what issues clients face, and it also provided some thoughts on how the industry can work through them. Sima has a natural way to engage her guests. For example, Ravi’s thoughts on how artificial intelligence (AI) can be useful for MR were enlightening. Overall, very engaging podcast, great job, Sima!”

Pepi6322
03/06/2018