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Todd Hoskins, Co-Founder of My-Take, joins host Sima Vasa to make the case that research only changes outcomes when it’s built into everyday decisions, not bolted on as validation after the budget is spent. Todd also covers why AI is raising stakeholder expectations faster than research budgets grow, where synthetic data fits alongside real respondents and why data integrity is the foundation of the industry’s next phase.
KEY TAKEAWAYS
00:00 Introduction.
02:41 Validation research that arrives after resources are committed can’t shape the decisions that matter.
10:07 Strategy works best as a constantly updated model, not a rigid annual planning ritual.
12:22 AI raises stakeholder expectations, and the research partners that win will deliver automation and consulting.
16:24 Time saved through automation should be reinvested in discovery, storytelling and better client deliverables.
19:11 Synthetic data has a role in the mix, but real people remain the layer of truth.
22:15 Insight demand is at an all-time high, and data integrity is the foundation for meeting it.
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RESOURCES MENTIONED
My-Take, Todd’s insight technology company, which builds and runs insight communities for brands
#MRX #Data #Restech
