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Rob Wengel, Chief Executive Officer and Board Director of Radius, joins us to discuss how a 30-year-old research firm is embracing an AI-first approach. He explains why Radius acquired One Strategy Studio, how its five AI models work alongside human strategists to cut research timelines from months to days, and why none of it changes what the business is really selling: trust.
KEY TAKEAWAYS
00:00 Introduction to Rob Wengel and Radius.
06:57 How five boutique agencies became one without losing what made them work.
12:49 What it takes to build one firm without one prescribed way of working.
17:58 What changes when sixteen weeks becomes a matter of days.
24:23 Meet the five AI models behind Radius’s virtual research team.
27:46 Why Radius is rethinking decades of supply-side thinking.
28:20 What Gen Z gets right about brand trust.
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RESOURCES MENTIONED
Radius, Rob Wengel’s research and insights firm, built from five acquisitions including One Strategy Studio
One Strategy Studio, the AI-first strategy agency Radius acquired, built around a five-model virtual research team (Sammy, Hayden, Skyler, Ollie, and Finn)
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