Data Gurus Podcast

A Platform for the future of Data, Insights, and Analytics

The world around us is changing faster than ever before. Automation, artificial intelligence, big data, geo-location, and advanced technology are reshaping every aspect of the way we work and live—and data is at the center of this transformation. Welcome to the Data Gurus Podcast, a leading market research podcast hosted by Sima Vasa, CEO of Infinity Squared Ventures.

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5-Star Rating on Apple Podcasts

Top 5 Market Research Podcasts
by Greenbook, 2022

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Most Recent Episodes

#282: Research Inside Every Decision with Todd Hoskins of My-Take

Todd Hoskins, Co-Founder of My-Take, joins host Sima Vasa to make the case that research only changes outcomes when it’s built into everyday decisions, not bolted on as validation after the budget is spent. Todd also covers why AI is raising stakeholder expectations faster than research budgets grow, where synthetic data fits alongside real respondents … Read more

#281: Respondent-First Research with Steven Snell of Rep Data

Steven Snell, EVP, Head of Research of Rep Data, joins host Sima Vasa to discuss why data quality starts with the questionnaire, not the fraud filter. Steven also covers where synthetic panels fall short for niche audiences, why higher incentives attract professional fraudsters and the case for shorter, more frequent research. KEY TAKEAWAYS 00:00 Introduction. … Read more

#280: From Trust to Transformation with Rob Wengel of Radius

Rob Wengel, Chief Executive Officer and Board Director of Radius, joins us to discuss how a 30-year-old research firm is embracing an AI-first approach. He explains why Radius acquired One Strategy Studio, how its five AI models work alongside human strategists to cut research timelines from months to days, and why none of it changes … Read more

#279: Betting on Quality with Sascha Eder of NewtonX

Host Sima Vasa talks to Sascha Eder, Co-Founder and CEO of NewtonX, about why he built the company around quality instead of speed or price, and how nine years of holding that line shaped its research model. Sascha also unpacks NewtonX’s new synthetic personas for B2B research, and the lesson from his own team that’s … Read more
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Data Guru Podcasts Reviews

Relevant & Instructive
“Sima’s podcasts are a great resource for the market research (MR) industry. The discussion with Ravi Parmeswar, Winning the CPG Analytics Race 001, was helpful in understanding what issues clients face, and it also provided some thoughts on how the industry can work through them. Sima has a natural way to engage her guests. For example, Ravi’s thoughts on how artificial intelligence (AI) can be useful for MR were enlightening. Overall, very engaging podcast, great job, Sima!”

Pepi6322

03/06/2018

I love how the podcast is focused on all the right things.
“A data-intensive podcast that focuses squarely on business – that’s a rare find! The guests are absolutely fascinating, I might add. Thanks for this valuable contribution to the world, Sima!”

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01/21/2021

Worth The Listen
“Really enjoyed listening to each guest and their different perspectives, regarding what they do and how it relates to our ever-changing industry. The host, Sima Vasa, is energetic, enthusiastic, and adds to the whole ‘Be Bold, Be Brave, Be Fearless’ vibe. You can tell she loves what she does and is 100% engaged with her guests. I highly recommend Data Gurus to all, not only for those who are obsessed with data and the industry, but for the life lessons that can be learned as well.”

Data Dork

03/07/2018

Entertaining, insightful and actionable!
“Whether you’re well established as a data innovator, or just getting started carving out your niche — this is a must-listen podcast for you! Sima does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of navigating our shifting technological landscape — with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!”

Josh Crist

05/17/2022