Retail’s Future Shaped by Data Monetization with Panayotis Gezerlis of Convert Group

On this episode, host Sima Vasa welcomes Panayotis Gezerlis, Founder and President of Convert Group, to delve into the evolution of retail and e-commerce through data analytics and transparency.

Key Takeaways:

(02:25) The shift from consulting to data-driven retail strategies.

(06:32) The importance of tactical decision-making in marketing and sales.

(06:59) Budget redirection towards e-commerce in leading companies.

(11:15) Retail media’s influence on consumer behavior.

(13:48) Utilizing retail media and basket information for customer targeting.

(14:14) The critical role of sales decomposition in retail.

(16:56) The future of retail with AI chatbot technology.

(17:19) Launching user-friendly text advice platforms for retail decisions.

Resources Mentioned:

Convert Group

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