On today’s episode, President of The Opinion Economy Ted Waz sits with Sima Vasa to talk about the rising distributed ledger and blockchain technology. They also touch on how it will affect the way we collect consumer data and the market research sphere as a whole.
Ted Waz – On The Opinion Economy
The Opinion Economy is a distributed ledger, blockchain-as-a-service (BaaS) company. They focus on unifying conversations between consumers and those who would like to purchase these data.
Consumers are the people who display behaviors and express opinions. The latter group can comprise of marketing companies, aggregations, or brands.
Opportunities in Market Research
Ted got exposed to consumer data and market research through his firsthand experience as part of and working with investors groups. During a convention, he met and got into discussions with incredible people. He promptly realized the energy and great technology in the sphere.
People guided him around the space. Then he decided to spend a little more of his time and money to invest in it, stirring up a lot of good commotion in the sphere. He believes that market research is bound to do something phenomenal over the next couple of years.
“The more I discovered, the more opportunity I saw.” – Ted Waz
Distributed Ledger and BaaS Technology in MRx
To some, the incredible pivot point around consumer data when coupled with new innovations from blockchain may seem to negatively affect data collection. But this is far from the truth. Distributed ledger and BaaS technology connects to all sorts of digital interfaces.
For this sole reason, present methods of collecting online or mobile data won’t be going away. In fact, these new technologies will only leverage collection of consumer data.
“We’re the piping between the consumers and those who to purchase consumer data through a whole host of digital services.” – Ted Waz
Quick links to connect with Ted Waz:
Sima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below!
Sima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don’t forget to leave a rating and review!