The world around us is changing faster than ever before. Automation, articial intelligence, big data, geo-location and advanced technology are reshaping every aspect of the way we work and live—and data is at the center of this transformation. Welcome to the Data Gurus Podcast, a leading market research podcast hosted by Sima Vasa, CEO of Innity Squared Ventures.

5-Star rating on Apple Podcasts
Top 5 Market Research Podcasts by Greenbook, 2022

Browse Episodes

Using Curiosity to Fuel Innovation with Eileen Campbell | Ep. 89

Sima has a special treat for you today, and that’s a conversation from the archives with Eileen Campbell, Co-Founder and Executive Chair for The Reid Campbell Group. She and Sima discuss the insights industry, how her company brings authenticity to chat, and her hopes for the future of the insights. An Exciting Startup The Reid ... Read more
Vedant Misra

Data Quality, Part 3 of 4 with Vedant Misra of OpenAI | Ep. 87

On today’s episode, Charlie Allieri, CEO of Imperium, and the sponsor of this series on data quality, and Vedant Misra, an engineer who is managing the reasoning algorithm team at OpenAI, join Sima to deliberate on AI, looking at its evolution, breaking down some of the terminology, delving into the conceptual themes around AI and ... Read more

Data Quality, Part 2 OF 4 with Anders Ekman, President of V12 | EP. 85

In this special series on data quality, you’ll hear different perspectives from other industries regarding market research and the analytics industry. Today, Sima sits down with Charlie Allieri, CEO of Imperium, and the sponsor of this series on data quality, and Anders Ekman, President of V12. Combining Data and Technology to Deliver Marketing Outcomes V12 ... Read more

Data Quality, Part 1 of 4 with Matt Staudt, CEO of Venture Development Center | Ep. 84

In this special series on data quality, you’ll hear different perspectives from other industries regarding market research and the analytics industry. Sima chats with Charlie Allieri, CEO of Imperium, and the sponsor of this series on data quality, and Matt Staudt, CEO of Venture Development Center. Bringing Traditional and Alternative Assets to the Marketplace Venture ... Read more

M&A Trends, Data, Analytics & Insights | Ep. 83

Sima joins some of her peers on a panel discussion as it relates to M&A trends, what’s going on in the industry, and some insights for founders, as they consider their alternatives for the future. In light of the recent acquisitions for staggering amounts of money, such as SAP acquiring Qualtrics for $8B, Tableau being ... Read more

SampleCon 2020 | Ep. 82

Sima has a special treat in store for today’s show. As Chair of SampleCon, she and the other Board Members have been knee-deep in planning for the 2020 conference to ensure its continued success. She will be chatting with some of the board for a peek as to what’s coming and the importance it holds ... Read more

Unpacking Social Intelligence with Menaka Gopinath | Ep. 81

Sima and Menaka Gopinath, Lead of Social Intelligence and Communities at Ipsos, sit down to discuss the use of social media in social intelligence to help answer business questions. Opposite Ends of the Spectrum As the market has matured with social intelligence, there’s a lot of amazing things happening in the social intelligence realm for ... Read more

Thinking Out Loud: How Our Words Matter with Sima Vasa | Ep. 79

Sima brings something a little different on today’s podcast, and that is her perspective on how we think about and accept new approaches and methodologies in the industry. Believe it or not, words DO matter, as you will soon discover! Something Shiny We’ve all lived through the introduction of new and exciting technology. Our first ... Read more

A Perfect Pitch: A Buyer’s Perspective with Andrea Zurbriggen and Katie Egge | Ep.078

On today’s show, Sima introduces Andrea Zurbriggen, the Strategic Sourcing Manager of Escalent, and Katie Egge from Paradigm Sample.  Listen in to discover the shades of grey that occur between a client and partner relationship.  The Approach Makes the Difference Andrea manages vendors of all types: technology platform, sample supplier, or an executive-level recruiter or moderator. ... Read more
Meet your host

Sima Vasa

Sima Vasa is a growth-focused strategic advisor, investment banker, and entrepreneur with industry-leading expertise in market research and data ecosystems. She is the Founder and CEO of Infinity Squared Ventures, an organization focused on advising middle-market data and analytics companies in business strategy, product innovation, and growth. She is also a Senior Advisor with Oberon Securities, a New York investment bank. Sima is the host of the weekly Data Gurus podcast, and is a frequent speaker at national conferences on market research, insights and investment banking.

Data Gurus

Each week, we explore market research topics, interview industry leaders, and reveal new insights into the world of data. Our mission is to bring you a real-life perspective on what’s happening in the data industry, and share how successful companies and individuals in this niche are surviving and thriving through the sea of change. We encourage you to be bold, be brave and be fearless. Let’s navigate the data ecosystem together.

Be a Guest

Interested in being a guest on the Data Gurus podcast? We want to hear from you! Please let us know who you are, what company you represent, and what topic you would like to speak about, if interviewed on our show.

Testimonials

I love how the podcast is focused on all the right things. “A data-intensive podcast that focuses squarely on business – that’s a rare find! The guests are absolutely fascinating, I might add. Thanks for this valuable contribution to the world, Sima!”

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01/21/2021

Entertaining, insightful and actionable! “Whether you’re well established as a data innovator, or just getting started carving out your niche — this is a must-listen podcast for you! Sima does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of navigating our shifting technological landscape — with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!”

Josh Crist
05/17/2022

Relevant & Instructive “Sima’s podcasts are a great resource for the market research (MR) industry. The discussion with Ravi Parmeswar, Winning the CPG Analytics Race 001, was helpful in understanding what issues clients face, and it also provided some thoughts on how the industry can work through them. Sima has a natural way to engage her guests. For example, Ravi’s thoughts on how artificial intelligence (AI) can be useful for MR were enlightening. Overall, very engaging podcast, great job, Sima!”

Pepi6322
03/06/2018